We Build

Betaworks is a company that builds essential products


We build products we think people need

We make seed investments


We partner with publishers, brands and agencies on innovative projects


Join our studio or sign up for openbeta, our online community


We have been building products in our New York Studio since 2008. Our ideas, people, capital and data are united in an imaginative way that enable us to create beautiful and transformative products for the socially connected world. Interested in helping us create the next generation of betaworks companies? Come build with us.

We have also made a number of small seed investments over the years. We continue to invest in companies as we believe this makes us better builders and our network stronger.

  • Recent launches
  • In the works
  • In the market


Although we are not a fund, we make small seed investments in companies that will make our network stronger.

Seed investing to us typically means the $100k – $200k size and to be among the first people to invest. For example, we were one of the first investors in Tumblr.

We love betas / prototypes, not so much decks or business plans.  If you want to talk investments, talk to Matt.

Portfolio Highlights

Selected Holdings


We have begun to work with brands, agencies and publishers to help them partner with our products on innovative digital strategies. These partnerships focus on our unique blend of creativity, data and digital experiences.

Some of our earliest projects include in-game integration, retail experiences and new advertising formats. We are also creating new data-driven platforms for brand insight and content discovery.


We are building teams that can solve complex issues. Whether that be making products, business development or data science – we are always looking to add to our bustling New York community. Check out our jobs page.

We believe in the importance of an open community. We regularly test new products within our active online community, OpenBeta.

OpenBeta is a great way to stay up to date with everything we are doing from investments we are making, product launches, open jobs and friends who are doing interesting things.

  • Prior to launching betaworks, John was CEO of Fotolog. Before Fotolog John was SVP of Technology and Alliances at Time Warner Inc.


    John Borthwick Founder & CEO
  • Kenneth Lerer is a Manager at Lerer Ventures. He was the Chairman and Co-Founder of The Huffington Post. Mr. Lerer is Chairman of Betaworks and Buzzfeed, and is Vice-Chairman of Bedrocket.

    Ken Lerer Chairman
  • Samantha Albert is the Executive Assistant to John Borthwick and the partner team.

    Samantha Albert Executive Assistant
  • Prior to joining betaworks, Josh held strategy roles at Quantcast and Time Warner and advised startups such as Summize, CoTweet and OMGPOP.


    Josh Auerbach Partner and CFO
  • Alex is CEO of Giphy. Previously he made Artspace, The Fridge, MTV Music, and managed research programs for Paul Allen’s R&D lab.


    Alex Chung CEO of Giphy
  • Jon works on finance at betaworks. He previously worked in mobile adtech, growth investing, and investment banking.


    Jon Chin Finance
  • James is head of creative at Betaworks, responsible for creating interesting brand and product partnerships. He is an award winning advertising creative director.


    James Cooper Head of Creative
  • Andrew is an EIR at betaworks. He has led growth and strategic partnerships at Moz and Seesmic. He also founded Stride, acquired in 2013.


    Andrew Dumont EIR
  • Before joining Betaworks, Paul was VP of Engineering at DecisionDesk and previously worked at Google and Meebo.

    Paul Handly Web Operations
  • Matt manages seed investing at betaworks. Previously, he worked at Hot Potato and Trammell Crow Company and founded ReferBoost and JustBecause.


    Matt Hartman Head of Investments
  • Kuan is the GM of Poncho. He previously worked at Hatch Labs and Oddcast. He cofounded Cash Island Games and The WildLab.


    Kuan Huang GM of Poncho
  • Formerly with IBM and Google, Frank has led engineering for several betaworks companies and is now building out Scale Model.


    Frank Jania Head of Engineering
  • Lauren oversees operations and HR at betaworks. Prior to joining our team, Lauren was with Current TV.


    Lauren Piazza Koester Director of Operations & HR
  • Alex is CEO of Blend. He previously worked at Google, Meebo and MLB.com. He is also the founder of Gallerama.

    Aleksandar Kolundzija CEO of Blend
  • Drew is Director of Sales Development and leads account management. She led social content strategy teams at Edelman Digital, on major CPG accounts, including Axe and Playtex.


    Drew Isserlis Kramer Director of Sales Development
  • Gilad is the Chief Scientist at betaworks. Previously, he was VP of R&D at SocialFlow. Before that, Gilad built social data visualizations at Microsoft’s FUSE labs.


    Gilad Lotan Data Scientist
  • Sam’s startup experience includes TweetDeck and Liberation Entertainment; he also worked at Time Warner and AOL, and before that practiced IP and entertainment law.

    Sam Mandel Partner
  • Andrew McLaughlin is a Partner at betaworks, and CEO of Digg. He has previously worked at the White House, Google, ICANN, Tumblr, and Code for America.


    Andrew McLaughlin Partner, CEO of Digg
  • Josh founded Branch, a betaworks seed investment that was acquired by Facebook.

    Josh Miller Venture Partner
  • Michelle Monteleone is a recent college graduate of SUNY Oneonta with a bachelors of science in mathematics.

    Michelle Monteleone Office Coordinator
  • Paul is a Partner at betaworks and CEO of Dots. Prior to betaworks, he was COO of Aviary and was previously chief of staff for Microsoft’s Office product division.


    Paul Murphy Partner, CEO of Dots
  • Maya focuses on facilitating community within both betaworks and our portfolio network. Prior to joining betaworks, she was the Director of Sunshine at Aviary.


    Maya Prohovnik Head of Community Development

Sign up for OpenBeta to try out new beta products from the studio.


Check out our in studio listings as well as jobs from our extended networks.


Keep up with the latest betaworks news.