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  1. Posted by aweissman

    Structure

    VC Mike:

    The user generated content (UGC) revolution is in full swing. And, I am a big believer.

    As the wave builds, though, a few basic problems are being exposed.

    How do you make UGC searchable and discoverable?

    How do you make the UGC cacophony consumable and intelligible?

    And how do you make it monetizable?

    The answer to all 3 lies, I believe, in structure. And, more and more I am seeing smart folks aiming to bring structure to UGC ab initio. I think they are spot on.

    Good questions, potential answers from betaworks:

    Summize

    Bit.ly

    Tumblr

    Outside.in

    Lotame

    Lookery

    Switchabit

    Snaptalent

    Songkick

    etc.

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