What is whoisi?

Christopher Blizzard, in how a simple twist of functionality can lead to whole new types of applications:

“This flips the usual model of the social networking site on its head. It’s up to followers to keep track of their friends and the accounts they happen to have. I tend to say that most social networking sites these days are organized around accounts instead of people, and tend to have all of the pain that requiring accounts creates - you have to convince your friends to participate and set up accounts, remember another password and then they have to come to the site often. It’s a system that creates winners and losers because there’s only so much attention available in the world. Whoisi tries to avoid that whole problem by using a different model. In this sense, whoisi is very different. And is really an experiment. I have no idea if people will like this model or not or how they will react to it.”